SEO + AI search audit for small businesses
See how ChatGPT, Google and Perplexity see your business — and what to fix first.
Elmo checks whether search engines and AI search tools can read your website, shows what their answers say about you, and gives you a short list of fixes, ordered by impact and effort, in plain English.
7-day free trial · cancel anytime · results in ~3 minutesSee a sample reportsample monitoring
Why it matters
What an AI assistant says about you
More customers now ask ChatGPT, Perplexity or Google's AI Overviews for a recommendation instead of scrolling through links. The assistant names two or three businesses, drawing on websites, listings, reviews and mentions elsewhere on the web.
Elmo shows whether you're named, which sources the answers cited, and what you can fix on your side. AI answers change from one ask to the next, so Elmo reports how often you were named across the answers it checked, and how many that was, not a "ranking".
Here are three well-reviewed family dentists near Hyde Park:
- 1.Brightside Family Dental — Open Saturdays, lists the insurance plans it accepts.
- 2.Oak Hollow Dentistry — Family and pediatric care, clear pricing for new-patient exams.
- 3.Riverbend Dental Studio — Emergency appointments, detailed service pages.
What Elmo would flag — and the fix
Your firewall turns away OAI-SearchBot and PerplexityBot, the crawlers behind ChatGPT search and Perplexity.
Allow search crawlers in your bot settings. Training bots like GPTBot can stay blocked.
Your phone number and neighborhood only appear after JavaScript runs.
Put them in the page itself, so crawlers that don’t run scripts can read them.
The answer’s sources were Yelp and a local "best dentists" article.
Make sure you are listed there, with the same name, address and phone as your site.
The report
Six sections. One list of what to do next.
Only checks with evidence behind them, explained without jargon. See what we check and how we score.
01
AI search readiness
Whether the crawlers behind Google, Bing, ChatGPT search and Perplexity can reach your site, and whether your name, services, area and contact details are readable without JavaScript.
02
What AI answers say
Real answers from ChatGPT, Perplexity, Gemini to the questions your customers ask: whether you are named, and which sites they cited. Answers vary, so we show how many we checked.
03
Local presence
For businesses with customers in an area: your Google Business Profile, reviews and listings.
04
Technical SEO
Indexing (noindex, canonicals, robots.txt), sitemap, titles and structured data, checked across up to 20 pages.
05
Speed & Core Web Vitals
Real-visitor speed data from Google when your site has enough traffic, otherwise a lab test, clearly labelled.
06
Fix-first list
Fixes ordered by expected impact relative to effort, each with why it matters, its source, and step-by-step instructions.
See real output before you start
Both samples are Elmo's actual output for a real Austin dental practice. Only the names are changed.
Sample report
One audit: the score and how it is worked out, the fix-first list, Google profile and map pack, what ChatGPT and Perplexity said when asked, technical SEO, speed, content and schema.
Sample monitoring
The same practice after its first week of monitoring: this week’s scorecard, what to do next, keyword and link opportunities from competitors, and the Monday email.
How it works
From website to action plan in three steps
1
Enter your website
Start your 7-day free trial with your site address and email. Nothing to install.
2
Get your report in ~3 minutes
Elmo crawls your site, checks whether search and AI crawlers can read it, asks AI search tools the questions your customers ask, and emails you when the report is ready.
3
Fix what matters, then let Elmo watch
Work through the fix-first list, re-run the audit to confirm, and get an email if rankings, AI mentions or site health change.
After the audit
Elmo keeps an eye on things
Search and AI answers change. Your plan includes scheduled checks on the things that move, and an email when something needs your attention.
- AI mention checks
- Weekly checks of whether ChatGPT, Perplexity, Gemini name or cite you for the questions your customers ask, repeated because answers vary.
- Keyword rankings
- Track where your pages rank on Google for the keywords you choose.
- Site health
- Daily checks for broken pages, technical regressions and Core Web Vitals.
- Backlinks
- New and lost links pointing at your site.
- Content performance
- Connect Google Search Console to see which pages are gaining or losing clicks.
- Email alerts
- An email when something important changes, so you do not have to keep checking.
Pricing
One plan, priced for a small business
$20 a month, or $200 a year. Start with a 7-day free trial — cancel before it ends and you pay nothing.
Elmo
One plan. Everything included.
Billed monthly after your trial. Or $200/year and save $40.
- A full SEO + AI search audit of your site
- Re-run audits whenever you make changes
- AI mention checks across ChatGPT, Perplexity, Gemini
- Keyword rank tracking
- Site health and Core Web Vitals monitoring
- Backlink changes
- Google Search Console content insights
- Email alerts
Card required. Cancel anytime before day 7 and pay nothing.
What is Elmo and how is it different from regular SEO?
Elmo checks classic SEO (can Google crawl and index your site) and AI search: whether the crawlers behind ChatGPT search, Perplexity, Bing and Google can reach your site, and what real AI answers say about you and which sources they cite. Google says AI search needs nothing beyond good SEO, so there are no gimmicks here: just the checks with evidence behind them.
How do AI assistants find and recommend businesses?
AI search tools look things up on the web and draw on your website, your business listings (such as Google Business Profile and Yelp), reviews and mentions of you on other sites. They can only use your site if their crawlers are allowed in and your key facts are on the page. Elmo checks what you control on your site, and shows which sources the answers actually cited so you know where else to be listed.
What do I get in an Elmo audit?
A report covering AI search readiness, what AI answers say about you, local presence (for local businesses), technical SEO, speed, and an AI review of your content, based on a crawl of up to 20 pages. It ends with a fix-first list ordered by impact and effort, where every fix says why it matters and links to its source.
How long does an audit take?
Usually about 3 minutes, sometimes a little longer for large or slow sites. We email you when it is ready and it stays in your dashboard.
Do I need technical knowledge to use the recommendations?
No. Each fix comes with step-by-step instructions, and technical fixes like schema markup come as code you can copy and paste. You can also ask Elmo questions about your report in plain English.
What types of businesses benefit most?
Local and service businesses such as dentists, clinics, law firms, trades and restaurants, because people increasingly ask AI assistants for local recommendations. Online businesses get the same checks without the local-presence section.
How much does it cost? Is there a free trial?
Elmo is $20/month or $200/year (save $40). Every plan starts with a 7-day free trial. A card is required to start; cancel before day 7 and you are not charged.
Can I cancel anytime?
Yes. Cancel any time from Billing in your account, or email support@elmoseo.com. Cancel during the 7-day trial and you pay nothing.
Can I see an example report before I start?
Yes. Both samples are real Elmo output for a real Austin dental practice, with names changed. The sample report (/sample-audit) shows the scores and how they are calculated, the fix-first list, local presence, what AI answers said, technical findings, the AI search readiness checklist and schema code. Sample monitoring (/sample-monitoring) shows the weekly scorecard, what to do this week, growth opportunities and the weekly email.
Find out what AI assistants say about your business.
7-day free trial · cancel anytime · results in ~3 minutes